opt-in pricing
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Opt-In, Opt-Out Options Vie for Top Billing in Efforts to Reduce Electricity Use
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A 2011 pilot program found that when customers opted-in to electricity rates that vary by time of day, they reduced their peak-hour electricity use.
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A 2011 pilot program found that when customers opted-in to electricity rates that vary by time of day, they reduced their peak-hour electricity use.