human behavior
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Human Behavior in the Presence of Wildfire Smoke: New Methods Reveal Differences in Group Responses
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There is a growing awareness about the harmful effects of wildfire smoke and how those effects vary across socioeconomic groups. A new study by Berke et al. in Nature Human Behaviour suggests that differences in groups’ behavior, influenced by socioeconomic realities, may help explain why disadvantaged groups are disproportionately impacted…
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A Different Kind of ‘Green’ Motivation in Environmental Campaigns
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A three-part experiment demonstrates how, in some situations, campaigns using environmental and social appeals may be more effective than traditional economic appeals in producing positive behavior changes.