Election 2016
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More Than Numbers: How Qualitative Research Can Win Elections
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This piece was first published on April 3, 2013. You led a new initiative this election with the Obama campaign: online focus groups. How do you think this provided you a leg-up in the campaign? We had something called the online community, which was an ability to check in with…
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#TextsfromHillary
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#TextsfromHillary was an Internet sensation in 2012, reaching its zenith with contributions from the Secretary of State herself. This article explores how memes and the culture of post-feminism both elevate and diminish women in politics.
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Forward: Beth Myers on the Current State of the GOP
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Romney campaign strategist Beth Myers discusses the direction of the Republican party after the 2012 campaign.