David Axelrod
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More Than Numbers: How Qualitative Research Can Win Elections
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This piece was first published on April 3, 2013. You led a new initiative this election with the Obama campaign: online focus groups. How do you think this provided you a leg-up in the campaign? We had something called the online community, which was an ability to check in with…
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Commercial Success: How Obama’s Media Campaign Influenced the Election
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Obama’s Director of Paid Media discusses changes in campaigning and how the campaign found success.
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Past, Present, and Future: Newt Gingrich Reflects on the Republican Party
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Newt Gingrich on what he learned from the campaign trail, what to expect from Republicans over the next few years, and what he would do if he were Speaker of the House today.
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Policy Radio | Former US Representative Steve LaTourette Reflects on Public Life, Public Debt, and an Excess of Lawyers in Washington
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This week we speak with former US Representative Steve LaTourette on what he accomplished during his two decades in Congress and how polarization in Washington and the growing debt go hand in hand.
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Polling and Policy: Pollster Joel Benenson Discusses the Role of Polling in Setting Presidential Agendas
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The Obama campaign’s chief pollster discusses his current role in the White House.
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More Than Numbers: How Qualitative Research Can Win Elections
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An interview with an Obama researcher examines the power of words in politics.
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Forward: Beth Myers on the Current State of the GOP
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Romney campaign strategist Beth Myers discusses the direction of the Republican party after the 2012 campaign.