campaigns
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More Than Numbers: How Qualitative Research Can Win Elections
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This piece was first published on April 3, 2013. You led a new initiative this election with the Obama campaign: online focus groups. How do you think this provided you a leg-up in the campaign? We had something called the online community, which was an ability to check in with…
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More Than Numbers: How Qualitative Research Can Win Elections
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An interview with an Obama researcher examines the power of words in politics.
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Policy Radio | Geoffrey Garin Talks Polling, Strategy, and the 2012 Presidential Election
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On this week’s episode of Chicago Policy Radio, Claire O’Hanlon sits down with Geoff Garin to talk about the results of the 2012 presidential election, the changing demography of the electorate, third parties, and how polling has changed over the course of Mr. Garin’s career.

