Election 2012

More Than Numbers: How Qualitative Research Can Win Elections

This piece was first published on April 3, 2013.You led a new initiative this election with the Obama campaign: online...

More Than Numbers: How Qualitative Research Can Win Elections

An interview with an Obama researcher examines the power of words in politics.

Forward: Beth Myers on the Current State of the GOP

Romney campaign strategist Beth Myers discusses the direction of the Republican party after the 2012 campaign.