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3 posts

More Than Numbers: How Qualitative Research Can Win Elections

November 16th, 2016 - David Spearman

This piece was first published on April 3, 2013.You led a new initiative this election with the Obama campaign: online focus groups. How do you think this provided you a leg-up in the campaign?We had something called the online community, which was an ability ... More »

More Than Numbers: How Qualitative Research Can Win Elections

April 3rd, 2013 - David Spearman

An interview with an Obama researcher examines the power of words in politics. More »

Forward: Beth Myers on the Current State of the GOP

February 22nd, 2013 - Maggie King

Romney campaign strategist Beth Myers discusses the direction of the Republican party after the 2012 campaign. More »